QUESTION
Start with a purpose.
Define what needs to be understood before deciding what to measure.
BUSINESS / PRODUCTS / DATA
From questions
to clarity.
Business and product analysis. From understanding needs to clear requirements and informed decisions.
Experience I build on
My project experience includes ČEZ, Tipsport, Allwyn, and PSN. I build on experience in requirements analysis, user research, and collaboration with development teams.
Skills & tools
- Power BI
- SQL
- Excel
- Figma
- Design systems
- Notion
- Miro
- Jira
- Conseq
- Research
- Prototyping
- Workshop facilitation
- Conversational English
Certifications
Automated testing
Manual testing
BI analysis in the age of AI
PORTFOLIO BUSINESS & PRODUCT ANALYSIS
UNDERSTAND THE PROBLEM.
CONNECT THE CONTEXT.
SUPPORT THE DECISION.
I’m Hana Klust, a business and product analyst with experience in complex digital projects. I help define the real problem, connect business and user requirements, and turn them into a clear brief for the team.
More about me
How I approach a project
INVESTIGATE
Look beneath the surface.
Check the data, document decisions, and test assumptions.
EXPLAIN
Make the answer useful to people.
Connect the analysis to a decision. Communicate clearly, listen to feedback, and explain the limits alongside the findings.
What I bring to a team
Systems Thinking
I look at requirements in context. I connect processes, user needs, and technology, and consider how individual decisions affect the product as a whole.
Stakeholder Management
I listen to people with different goals, priorities, and technical backgrounds. I help align expectations and find a shared direction that the team understands.
Problem Discovery
Before designing a solution, I want to understand the real problem. I test assumptions, explore root causes, and work with the team to clarify the value a change should bring.
From Ambiguity to Clarity
I help teams find direction when a brief is unclear or incomplete. I identify open questions, organise information, and help turn uncertainty into concrete decisions.
Technical & Product Understanding
I understand how digital products work, including their technical possibilities, constraints, and dependencies. I connect user needs with product logic and technical feasibility.
Developer Collaboration
I discuss possibilities and constraints openly with developers so we can find a practical solution together. I turn business requirements into clear development briefs and help prevent misunderstandings between teams.
ELSEWHERE / CONTACT
Have a challenge?
Let’s work on it.
Need to understand a problem, clarify requirements, or align business with development? I bring an analytical approach backed by digital product experience. Get in touch and let’s discuss your brief.
hana.klust@gmail.com